As a second year student at the University of Michigan, I took a course on cinematography taught by Professor George Manupelli. Rather than sit in a big lecture hall, Dr. Manupelli taught us film sitting is a cramped colorless classroom filled with 19 year-old aspiring filmmakers.
On the first night, (most of his classes were held at night), Dr. Manupelli sat on the edge of a desk and asked us why we were there. Eventually, someone got it right, we were there for art.
What seemed like a thousand answers later (it was only 40 minutes), he told us:
"Art for art's sake."